Shell India has launched the latest generation of its flagship motor oil, Shell Helix Ultra, now upgraded to meet the newly introduced 2025 API SQ Standard. Alongside the technical upgrade, the company has also refreshed the packaging of its lubricant range with a more modern look.
\r\n", "date": "2025-07-16T12:30:00.000Z"}, "id": "/content/shell/countries/india/en_in/about-us/news-and-publications/shell-in-the-news/shell-launches-helix-ultra-in-india-18-power-boost-34-better-response-for-your-car/jcr_content/root/main/section/page_header_copy_cop"}, {"organism": "StandaloneAsset", "color": "inherited", "colstart": 3, "colspan": 8, "id": "/content/shell/countries/india/en_in/about-us/news-and-publications/shell-in-the-news/shell-launches-helix-ultra-in-india-18-power-boost-34-better-response-for-your-car/jcr_content/root/main/section/standalone_asset_cop", "model": {"image": {"src": "/about-us/news-and-publications/shell-in-the-news/shell-launches-helix-ultra-in-india-18-power-boost-34-better-response-for-your-car/jcr_content/root/main/section/standalone_asset_cop.shellimg.jpeg/1757658121098/mansi-helix-launch__q-5aa5048d.jpeg", "alt": "Mansi Madan Tripathy", "width": 1220, "height": 687}}}, {"organism": "PromoSimple.Text", "id": "/content/shell/countries/india/en_in/about-us/news-and-publications/shell-in-the-news/shell-launches-helix-ultra-in-india-18-power-boost-34-better-response-for-your-car/jcr_content/root/main/section/text", "model": {"text": "The new Helix Ultra is built on Shell\u2019s PurePlus Technology, which turns natural gas into 99.5% pure base oil. According to the company, this formulation delivers up to 1.8% more engine power, 3.4% quicker responsiveness, and ensures 100% power retention, promising smoother performance, improved fuel efficiency, and enhanced long-term engine protection.
\nThe upgraded Helix Ultra range continues to strengthen Shell\u2019s strong OEM associations with manufacturers such as Maruti Suzuki, Hyundai, Nissan, and BMW M Motorsports, underscoring its position in the premium lubricants space.
\nAmit Ghugre, Chief Marketing Officer, Shell India Lubricants, said, \u201cThis launch marks a defining moment for Shell Lubricants in India. With Shell Helix Ultra now meeting the advanced 2025 API SQ standard and our bold new packaging design hitting the shelves, we are celebrating two major milestones.\u201d
\nThe launch also ties in with the brand\u2019s new global campaign, \u2018Unleash the Power Within\u2019, fronted by Scuderia Ferrari HP drivers Charles Leclerc and Lewis Hamilton. The campaign was unveiled in India with a two-day event that featured interactive fan experiences, a live Ferrari pit stop demo, and a BMW M Motorsports drive.
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\nAs appeared in The Times of India
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